The Economics of
Endurance Events

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Webinar Details:

When:
Thursday, August 27, 2009

Time:
1:00 pm – 2:00 pm Pacific Time
(4:00 pm – 5:00 pm Eastern Time)

Topics will include:

Event Economics 101

  • Understanding fixed costs versus variable costs
  • How to gauge supply and demand
  • Finding and marketing to your event niche
  • Economics and your budget
  • The impact of charitable fundraising
  • Understanding the prize money/media connection

Strategies for survival in the current economy

  • Determining the optimal fee structure
  • How the economy impacts sponsorship opportunities
  • Retaining quality while reducing costs
  • Understanding your customer - inside the mind of the participant
  • Learning from similar business and sports models

Looking to the future

  • Where is the sport headed economically?
  • Where will your event fit in?

Presenter:

Don Allison
Don is the owner of Start to Finish race consulting in Boston, and teaches sports economics as an adjunct professor at Newbury College in Brookline. He writes for several publications and Web sites, including Active.com, and was one of the co-founders of Cool Running. As an athlete, Don has competed for more than 30 years. His list of accomplishments includes numerous Ironman triathlons and ultra marathons, as well as more than 50 marathons, with a personal best of 2:35:30, set in the 1988 Boston Marathon.